Insights & Advice

Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Advice

Innovative Place Branding for Sustainability: Opportunities & Priorities

Editorial Team -
Expert views on innovative place branding for sustainability of destinations, communities and business locations: opportunities and priorities.
Insights & Advice

How Innovative Place Branding Can Boost Sustainable Development – And Vice Versa

Editorial Team -
Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations.
Insights & Advice

An Insider’s Guide to Place Branding Handbook

Editorial Team -
Insights & Advice

Eight Examples of Inspiring Community-Centric Place Brand Development

Editorial Team -
Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
Insights & Advice

How to Use Data to Support Place Branding and Location Promotion

Editorial Team -
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Insights & Advice

Good Practice Stories: How Important for Sustainable Destination Brands?

Editorial Team -
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
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