Insights & Advice

Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Advice

Place Branding 2022: Key Priorities and Trends to Watch

Editorial Team -
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Insights & Advice

How to Measure Success of Talent Attraction Initiatives

Editorial Team -
A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....
Insights & Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

Editorial Team -
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Insights & Advice

How Narrative and Storytelling Impact the Economic Development of Places

Editorial Team -
How narrative and storytelling impact the social and economic development of places: expert views
Insights & Advice

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

Editorial Team -
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Insights & Advice

Destination Recovery Strategies Post-Covid: Expert Advice

Editorial Team -
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.
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