Insights & Advice

Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Advice

Global Green Economy Index 2018: Key Findings, Tendencies, Methodology

Editorial Team -
Jeremy Tamanini of DualCitizen discusses the key findings and results of the 2018 Global Green Economy Index: winners, losers and trends.
Insights & Advice

Sustainability Performance: How Important For Destination Reputation?

Editorial Team -
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Insights & Advice

Destination Sustainability: How Important For Competitiveness?

Editorial Team -
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Insights & Advice

Smart Cities and Place Branding: Which are the Opportunities and Challenges?

Editorial Team -
Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.
Insights & Advice

How Do Emotions Influence Place Branding Success?

Editorial Team -
What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
Insights & Advice

Place Brand Architecture: What Does It Mean and How to Use It?

Editorial Team -
Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
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