Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Research Updates

Knowledge Update: The Latest in Place Branding, Sports, and Pandemic Diplomacy Research

Editorial Team -
Research insights on leveraging sports, cultural events, and pandemic diplomacy for effective place branding and public engagement.
Research Updates

Insights on Nation Branding in Latin America & the Caribbean, with Aglaë Perrin

Editorial Team -
Discover Aglaé Perrin's insights on Nation Branding in Latin America & Caribbean and her unique findings on Costa Rica's brand strategy.
Insights & Advice

Recent Research on Place Branding and Public Diplomacy

Editorial Team -
In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

Editorial Team -
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Research Updates

Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018

Editorial Team -
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
Research Updates

How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty

Editorial Team -
How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.
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