Spotlight:Madinah
In the heart of western Saudi Arabia, Al Madinah is quietly redefining what it means to be a modern city with a sacred soul. Long revered as a spiritual destination, it is now emerging as a model of livability and innovation.
Places to Watch
Discover cities, regions and countries taking a lead in placemaking, marketing and sustainable development - trailblazers in building attractive, resilient communities.
Al Madinah
Explore how Al Madinah city in western Saudi Arabia, unites rich Islamic heritage with a vision for livability and sustainable growth.
Den Bosch
Discover Den Bosch: compact, creative, and welcoming. A city rooted in The Art of Living Together, where history and modern life connect.
West Sweden
Discover how Destination West Sweden is redefining sustainable travel through its award-winning “Stepping up Sustainability” initiative.
Royal Djurgården
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
Durham Region
Discover how Durham Region, a 2025 Place Brand Impact Story Award finalist, has transformed from an automotive hub to the ‘Clean Energy Capital of Canada.’
Limerick
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.
Tilburg
Discover Tilburg, the Netherlands’ vibrant city of makers. A creative student city with a dynamic arts scene and ongoing urban development.
South Africa
Discover South Africa's investment opportunities, brand reputation and why it stands out as a destination for business, tourism, and living.
Central Coast
How the Central Coast is promoting sustainable tourism and community pride through its ‘Love Central Coast’ destination brand.
Flanders
How Flanders leads in sustainable tourism, rooted in a bold vision for regional development, destination branding and community wellbeing.
Lublin
Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
New Zealand
Explore how New Zealand excels in innovation, quality of life, and sustainability, making it an ideal destination for talent and investors.
Costa Rica
Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
Bhutan
Explore Bhutan’s carbon-negative model, mindful travel policy, and community-driven tourism. A global leader in sustainability.
Brabant
What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase.
Barbados
Explore how Barbados is redefining island tourism through climate action, cultural pride, and community-led sustainability.
Tasmania
Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Uruguay
What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.