Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Buck Song Koh on Nation Branding and Brand Singapore
In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Destination Check: Current State of Tourism Sustainability in the Philippines
Ecotourism expert Susan Santos de Cárdenas shares her thoughts on the current state of destination development and tourism sustainability in the Philippines.
Brand Asia at World Economic Forum Davos: Underpitched or Overplayed?
India nation brand expert Aparna Sharma reflects on the role of Brand Asia at the World Economic Forum in Davos, calling for a more nuanced, strategic approach to country promotion and brand positioning.
Public Diplomacy in Indonesia and Southeast Asia: Trends and Challenges
In this guest post USC Annenberg graduate and junior ministry official Gadis Ranty shares her thoughts on public diplomacy in Indonesia and Southeast Asia - the trends and challenges.
Brand China: The Chinese Dragon – Benign or Enflamed?
Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Tourism Brands and Destination Marketing Campaigns in Asia
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.