City Brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
Place Brand Trigger Explained – TPBO Strategy Innovation Lab
Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
Anholt-Ipsos City Brands Index 2020: Key Insights
Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
Peter Kjeldbjerg on How Struer Became The City of Sound
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.