City Brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
City Branding and Media Portrayal of Chinese Mega-Cities
Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.
Frank Cutitta on City Branding and How to Build Smart and Resilient Cities
Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.
Martin Boisen on City Branding, Marketing and Place Management
Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.
Research Insight: Key City Branding Challenges in Europe
Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Sebastian Zenker on Place Marketing and City Branding
Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.