City Marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Gordon Innes on City Branding, Placemaking and Economic Development
Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.
Irina Shafranskaya on City Happiness and Place Branding in Russia
Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.
How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Gregory Pomerantsev on Aviation, Travel and Place Branding
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
How to Communicate Your Innovation City Brand in 5 Steps
How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.
City Branding Challenges: 4 Lessons from Hamburg, Germany
Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.