Place Brand Image
Place Brand Image: Latest research insights, rankings and reflections on the image, perception and reputation of places and their brands. International perceptions of city brands, destination brands and the brand positioning of regions, countries and nations.
Country Brands 2017: Who Leads in Tourism and Trade? Winners and Trends
Jose Torres of Bloom Consulting discusses the 2017 Country Brand Ranking for Tourism and Trade: the country brand winners, losers and trends.
How Israel Used Micro-Marketing to Improve Country Brand Perceptions
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Brand China: The Chinese Dragon – Benign or Enflamed?
Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Country Brands: Nation Branding En Vogue (Again)
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.