Place Branding

Current State of Country Brands in Latin America: The Voice of the Protagonists

FutureBrand’s latest report captures the state of country brands across Latin America right now - in the eyes of its protagonists.

Jibril Salifu on Digital Storytelling, Citizen Engagement and Sport in Place Branding

Interview with Jibril Salifu on how media, digital communications and sport can shape place identity - with insights from Ghana and the UK.

Recognising Excellence: 2025 Place Brand Impact Awards Celebrated in Uppsala

Place x Nordic in Uppsala hosted the 2025 Place Brand Impact Awards, celebrating Royal Djurgården and Brand Tasmania for their standout initiatives.

Irina Tolstousov on Shaping the Moldova Country Brand

Irina Tolstousov shares insights on Moldova’s evolving identity, investment promotion and country branding strategy.

Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital

Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.

Global Soft Power Ranking 2025 and Insights from the Summit

Find out which countries lead in the 2025 Global Soft Power ranking by Brand Finance, plus insights on place branding from the summit.

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