placemaking
Placemaking is an integral part of place branding in that it provides the substance which can later be manged and communicated as place brand. Learn about latest research insights, expert advice. Reflections by and for place planners and development professionals.
Reflections on 4th Institute of Place Management Conference in Manchester, UK
Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
Branding AINNIA: A Fairy-Tale Place That Never Came True
Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
How to Integrate Placemaking and Branding Through Experience Masterplanning
How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.
Fred Dixon on New York City Branding and Reputation Management
Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.
Gordon Innes on City Branding, Placemaking and Economic Development
Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.