Scandinavia
Helena Nordström on Place Branding in Sweden and Characteristics of Successful Place Brands
Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.
Øyvind Såtvedt on Brand Development and Management of the Oslo Region
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
Gregory Pomerantsev on Aviation, Travel and Place Branding
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Nikolaj Lubanski of Copenhagen Capacity on Talent Attraction: Strategies, Trends and Challenges
Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.
Current State of Place Branding Practice in Europe
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Reflections on the International Branding Strategy of the Nordic Region
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.