sustainable development
Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
How Sustainability Impacts Place Branding – And Vice Versa
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
Place Branding 2022: Key Priorities and Trends to Watch
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Constanza Cea on How Chile is Creating Future
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Rafael Enzler on Placemaking in Switzerland
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.