Sustainable Tourism
Sustainable tourism has become essential for the long-term success, reputation, and resilience of destinations. This page features our latest insights on how cities, regions, and countries approach tourism development and destination management with sustainability in mind — from strategy and leadership to branding and visitor experience.
If you’re interested in meeting the changemakers driving sustainable tourism around the world, we recommend visiting the Sustainability Leaders Project. It features 250+ interviews with thought leaders and practitioners advancing more responsible forms of tourism.
Hjörtur Smárason
Meet Hjörtur Smárason, strategic advisor, speaker and expert in place branding, sustainable tourism development, crisis communication.
2024 GDS-Index: The World’s Top Destinations Embracing Sustainable Tourism
Explore key insights from the 2024 GDS-Index. Discover which cities are leading the way toward sustainable tourism.
Central Coast
How the Central Coast is promoting sustainable tourism and community pride through its ‘Love Central Coast’ destination brand.
Flanders
How Flanders leads in sustainable tourism, rooted in a bold vision for regional development, destination branding and community wellbeing.
Bhutan
Explore Bhutan’s carbon-negative model, mindful travel policy, and community-driven tourism. A global leader in sustainability.
Barbados
Explore how Barbados is redefining island tourism through climate action, cultural pride, and community-led sustainability.