Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

Editorial Team -
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
Place Branding Examples

How to Brand a City Region: Example ONLYLYON, France

Editorial Team -
City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
Insights & Advice

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

Editorial Team -
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
Place Branding Examples

Branding Cities Through History and Culture: Example Verona and Cannes

Editorial Team -
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Place Branding Examples

New Zealand: The Intriguing Story of a Destination Brand

Florian Kaefer -
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.
Place Branding Examples

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
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