Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

Place Brand Credibility: Example New Zealand

Florian Kaefer -
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Place Branding Examples

Origins and Success of 100% Pure New Zealand Destination Brand

Florian Kaefer -
'100% Pure New Zealand' is widely regarded one of the most successful destination branding campaigns. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.
Place Branding Examples

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

Editorial Team -
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Place Branding Examples

India: From Nation Branding to State Branding and Competitive Federalism

Editorial Team -
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Place Branding Examples

Destination Branding: How to Create a Sense of Place in Airports

Editorial Team -
Learn how destination branding is used as concept to create a sense of place at airports around the world. Article by our Expert Observer Svetlana Masjutina.
Place Branding Examples

How to Brand a New Housing Development: Case Study Hudson Woods, New York

Editorial Team -
Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
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