Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

How to Change a Destination Name: Case Study Lane County, Oregon (USA)

Editorial Team -
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
Place Branding Examples

How to Develop a City Brand Strategy – Example Mississauga in Canada

Editorial Team -
Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Place Branding Examples

Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK

Editorial Team -
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
Interviews

Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand

Editorial Team -
Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
Place Branding Examples

Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

Editorial Team -
How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Place Branding Examples

How to Brand a City Destination: Case Study Vienna, Austria

Editorial Team -
Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
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