Insights & Advice

Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Advice

How to Use Soft Power and Hard Power in Country Reputation Building

Editorial Team -
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Insights & Advice

What Is the Biggest Place Branding Mistake You Have Ever Made?

Editorial Team -
Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
Insights & Advice

Climate Emergency: What Place Branders Can Do Right Now

Editorial Team -
How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
Insights & Advice

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

Editorial Team -
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Insights & Advice

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

Editorial Team -
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
Insights & Advice

John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success

Editorial Team -
John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
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