Insights & Advice

Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Advice

Soft Power of Countries and Nations: Why It Matters and How to Measure It

Editorial Team -
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Insights & Advice

COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands

Editorial Team -
New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
Insights & Advice

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

Editorial Team -
How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
Insights & Advice

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

Editorial Team -
Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
Insights & Advice

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic

Editorial Team -
Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Insights & Advice

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

Editorial Team -
Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
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