Insights & Advice

Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Advice

From Conflict to Cuisine: New Perspectives on Place Branding – 2025 Research Insights

Editorial Team -
Explore key insights from the latest issue of the Journal of Place Branding and Public Diplomacy. From cultural festivals to gastrodiplomacy and digital diplomacy, discover how cities and countries are shaping their identities in 2025.
Impact Partner Feature

FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table

Impact Partner -
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
Insights & Advice

RepCore Nations 2025 Ranking: How the World Views Its Leading Economies

Editorial Team -
Summary of key insights from the RepCore Nations 2025 Ranking by Reputation Lab. Switzerland leads, USA’s reputation declines.
Insights & Advice

2025 IMD Competitiveness Ranking: Which Countries Lead – and Why

Editorial Team -
Discover the most competitive countries in 2025, according to IMD. Explore key trends, top performers, and why institutional agility drives success.
Insights & Advice

IESE Cities in Motion Index 2025: Top Performers, Urban Challenges, and What’s Next

Editorial Team -
Explore the key trends and top-ranked cities in the IESE Cities in Motion Index 2025. Includes details on methodology and outlook.
Insights & Advice

Europe’s Best Cities 2025: Ranking Insights by Resonance Consultancy

Editorial Team -
Explore key insights from Resonance’s 2025 Europe’s Best Cities ranking. Discover which cities perform well, trends and opportunities.
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