Insights & Advice

Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Advice

Destination Marketing Insights: U.S. Outbound Travel Trends in 2025

Impact Partner -
Latest insights into U.S. Outbound Travel Trends in 2025 and destination marketing by Danny Cohanpour of Trove Tourism Development Advisors.
Insights & Advice

World’s Happiest Countries 2025: Top Ten, Trends and Key Takeaways

Editorial Team -
Explore the key trends and top-ranked countries in the World Happiness Report 2025, highlighting the global state of well-being and factors influencing happiness.
Insights & Advice

Research Update: Place Branding and Public Diplomacy in Times of Crisis and Uncertainty

Editorial Team -
Summary of latest research on place branding and public diplomacy in times of crisis and uncertainty with key insights for practitioners.
Insights & Advice

The Key Trends Shaping Place Branding in 2025 – What Experts Say

Editorial Team -
Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.
Impact Partner Feature

Two Decades of Place Branding and Public Diplomacy Journal: Research Special

Impact Partner -
Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.
Impact Partner Feature

The Power of Place: Lessons from the Sapphire Coast and Beyond

Impact Partner -
Learn how Silver Lining Strategy’s place-based approach drives tourism recovery, cultural identity, and sustainable development in Australia and beyond.
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